01Discovery
Audience Needs
Jobs worth paying to solve
We research your audience, the high-priority jobs they already pay to solve, and existing commercial solutions in your niche.
Audience research briefing
Turn proven audience needs into owned opportunities
We prepare personalised research into your audience’s high-priority jobs, audit existing paid solutions, and co-create enduring creator-led software with shared ownership.
In-depth user researchFull product co-developmentAligned commercial participation
Our methodology
How we work together
A transparent, three-phase model moving deliberately from community understanding to useful creator-led software.
02Synthesis
Market Opportunities
Where proven demand meets creator insight
We identify viable software directions, formulate concrete product concepts aligned with your audience, and validate interest before engineering commitments.
Validated product specification
03Realisation
Useful Software
Shared long-term participation
Where demand and feasibility are established, we build or adapt the tool, manage operations, and agree a mutually aligned commercial partnership.
Useful software with recurring value
A better way to create value
Build lasting utility, not just temporary promotions.
Creators understand their audiences deeply, but rarely have the time or technical infrastructure to investigate and build software. We help turn that understanding into products people rely on every day.
Sponsorships & endorsements
Campaigns introduce audiences to existing products, with commercial arrangements often centred on individual promotions.
- Revenue often depends on repeat campaigns.
- Product direction remains with the provider.
- Participation is defined by the sponsorship agreement.
Co-created software
Useful software can address recurring audience jobs and create an ongoing relationship around a product.
- Rooted in genuine need: Start with jobs people already pay to solve.
- Complete execution: Kingmakr contributes research, design, engineering and operations.
- Shared participation: Explore product influence and commercial terms together.
Research excerpt
What a creator briefing looks like
An excerpt from an illustrative research memo prepared prior to product exploration.
Understand the audience
Independent Guitar Learners
Audience profile
Independent guitar learners seeking structure to make consistent musical progress.
Audience job
Build a daily deliberate practice habit with less time spent choosing exercises.
Existing paid solutions
Tab software, metronomes and structured learning libraries demonstrate existing paid offers. Specific payment evidence still needs verification.
Potential creator-led direction
A focused practice assistant pairing a creator’s teaching approach with guided sessions and simple progress tracking. An illustrative hypothesis, not a launched product.
ILLUSTRATIVE / 01Request your full research breakdown →
Your audience has needs worth solving.
Let’s explore what we could create together. Every conversation begins with thoughtful research tailored to your space.